Dictionary of Marketing Terms: Public Relations Society of America (PRSA)
Public Relations Society of America (PRSA)
world's largest professional organization for public relations professionals, headquartered in New York City. PRSA offers members research and job referral services and sponsors relevant seminars and symposia. Members agree to adhere to a code of professional standards. The PRSA offers an accreditation program that entitles participating members to use the initials "APR" after their name. The PRSA presents a Silver Anvil award for public relations excellence.
