Dictionary of Business Terms: prospect
prospect
- to seek customers.
- person considered likely to buy; prospective purchaser. See also cold canvass. potential employee, particularly in professional sports.
- see qualified prospect.
Dictionary of Insurance Terms: prospect
prospect
individual or organization that is a potential purchaser of an insurance product.
Dictionary of Marketing Terms: prospect
prospect
potential buyer of a product or service (who has not previously been a purchaser of that product or service). For example, a name on a mailing list is considered to be a prospect for the goods or services to be advertised by a mailing.
Dictionary of Real Estate Terms: prospect
prospect
a person considered likely to buy. Aprospective purchaser.
Example: All of the persons who request further information about the advertised property are considered prospects.
