Dictionary of Business Terms: promotion
promotion
- job advance, with higher level of pay and responsibility.
- selling techniques, including advertising, printing, and salesperson commissions.
Dictionary of Marketing Terms: promotion
promotion
single element of an advertising campaign. A promotion might be a short-term price reduction, contest or sweepstakes, package giveaway, or free sample offer. A promotion might also be a single mailing within a direct mail campaign or series of advertisements that make up part of an ongoing print advertising campaign. The Milk Advisory Board has employed celebrities with milk mustaches in a series of magazine ads. These "Got Milk?" print ads are a promotion within an overall campaign to increase milk consumption.
