Definition of problem-solution advertisement

advertisement that focuses on a consumer problem and offers a solution to the problem. For example, a problem-solution advertisement for a sunburn relief product will remind consumers of the problem of sunburn pain and promote its product as offering a fast, safe, and soothing solution to this pain. Product-solution advertisements are most effectively used when the consumer can readily identify with a problem, and when the solution to this problem is easily solved by purchasing the product.