Potential Rating Index by ZIP Market (compiled by the Claritas Corporation of Alexandria, Virginia). This is a business information service subscribed to by marketers that relies on census data and examines consumer lifestyles by ZIP code. The PRIZM system has classified every United States neighborhood into one of 40 clusters, each of which has a unique combination of characteristics and is designated by a title that describes the prevailing lifestyle. Some examples of cluster titles are "blue blood estates" (describing consumers who have had wealth for generations), "money and brains," "furs and stationwagons," "shotguns and pickups," and "gray power" (senior citizens). After marketers have defined their target market for a particular product, they will use PRIZM data to improve their marketing efforts.
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technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.