Dictionary of Marketing Terms: priority list
priority list
table used in a merge/purge that controls the duplicate elimination (see dedupe) priority of each list, so that a name found on more than one list will remain on the higher priority list and will be purged from the lower priority list(s). A list user's own list, with which rented lists are merged, usually takes highest priority, so that list rental charges will not be paid on names the list user already owns.
