Dictionary of Business Terms: primary market area
primary market area
- newspaper or related publication's major area of editorial and advertising coverage. For example, XYZ newspaper may do a story on the XYZ fire department because it is situated in its primary market area. Similarly, retailers would place an ad in the XYZ newspaper if they were interested in reaching consumers living in XYZ's primary market area.
- major area of sale and distribution for an advertiser's product or service; also called heartland . For example, the primary market area for woolen hats would be northern states or other coldweather regions. Abbreviated PMA.
Dictionary of Marketing Terms: primary market area
primary market area
- newspaper or related publication's major area of editorial and advertising coverage. For example, XYZ newspaper may do a story on the XYZ fire department because it is situated in its primary market area. Similarly, retailers would place an ad in the XYZ newspaper if they were interested in reaching consumers living in XYZ's primary market area.
- major area of sale and distribution for an advertiser's product or service; also called heartland. For example, the primary market area for woolen hats would be northern states or other coldweather regions. Abbreviated PMA.
