Dictionary of Marketing Terms: primary drives
primary drives
internal motivator of human behavior that is instinctual, rather than learned, such as hunger, thirst, pain avoidance, and sex. Consumers make purchases to satisfy either learned drives or primary drives. cues determine how a person will respond to a drive. Brand advertising cues a consumer to purchase a particular brand. If the purchase satisfies the drive, the purchase behavior will be reinforced and brand loyalty will begin to be established.
