set of prepared press releases and related materials given to the press for general dissemination. Press kits are prepared by an organization, often by the public relations or press department, to give an official statement or view regarding a particular newsworthy event.
collection of printed materials detailing various aspects of an organization, presented to members of the media to provide comprehensive information or background about the organization. A press kit may contain any one or all of the following: brief statements about the organization's personnel, a fact sheet about the organization's history, an annual report, copies of the organization's newsletter, a mission statement or fact sheet about the organization's policies, copies of publicity materials, photographs of products, listings of the organization's products or services, editorial materials concerning the organization, and copies of news releases that pertain to the organization.
