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Definition of presentation

Dictionary of Business Terms: presentation
presentation

setting forth in words and visuals a speech to enlighten an audience and/or persuade them to commit themselves to a course of action. An effective presentation is usually planned, organized, and tailored to a specific audience to help facilitate the behavior change desired by the presenter.

Dictionary of Marketing Terms: presentation
presentation

setting forth in words and visuals a speech to enlighten an audience and/or persuade them to commit themselves to a course of action. An effective presentation is usually planned, organized, and tailored to a specific audience to help facilitate the behavior change, desired by the presenter. For example, presentations are frequently made by advertising agencies when pitching (see pitch) an account to communicate an agency's qualifications and experience. Presentations always involve face-to-face communication and can be made on a one-to-one basis or can be given to a very large group. For small presentations, blackboards, easel pads, prepared graphs, flip charts, or overhead slides are common visual aids used to enhance a presentation. Films, slides, videos, or modern computer-graphics are examples of visual aids used for large group presentations.

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