Dictionary of Business Terms: preferred risk
preferred risk
insured, or an applicant for insurance, with lower expectation of incurring a loss than the standard applicant. For example, an applicant for life insurance who does not smoke can usually obtain a reduced premium rate to reflect greater life expectancy.
Dictionary of Insurance Terms: preferred risk
preferred risk
insured, or an applicant for insurance, with lower expectation of incurring a loss than the standard applicant. For example, an applicant for life insurance who does not smoke can usually obtain a reduced premium rate to reflect his or her greater life expectancy.

