Dictionary of Marketing Terms: Point-of-Purchase Advertising Institute (POPAI)
Point-of-Purchase Advertising Institute (POPAI)
nonprofit organization founded in 1938 to promote more effective use of point-of-purchase advertising by providing advertisers, retailers, and producers with data on creating, producing, supplying, and purchasing this medium. Membership is composed of point-of-purchase display designers and manufacturers, suppliers, national advertisers, and retailers.
