Dictionary of Marketing Terms: penny-saver
penny-saver
- envelope with top flap sealed, and unsealed side flap tucked in; also known as postage-saver. The unsealed flap allows for postal inspection without damaging the mailing. Postal regulations specify that Standard class mailings may be subject to inspection of the contents.
- name of local shopper's classified advertising guide distributed in the eastern and midwestern cities and towns in the United States.
