Dictionary of Business Terms: package design
package design
In general: planning and fashioning the complete form and structure of a product's package. In creating a new design or revamping an existing design, the following aspects of a product's package are usually reviewed: size and shape, color, closure, outside appearance, protection and economy, convenience, labeling, and the packaging material's effect on the environment.
Direct mail: creating and developing the complete assemblage of a direct mail package, including the envelope, letter, brochure, premium slip, and reply device.
Dictionary of Marketing Terms: package design
package design
In general:
- planning and fashioning the complete form and structure of a product's package. In creating a new design or revamping an existing design, the following aspects of a product's package are usually reviewed: size and shape, color, closure, outside appearance, protection and economy, convenience, labeling, and the packaging material's effects on the environment. The best packaging system is then developed by careful evaluation of product, market competition, and existing product line. Generally speaking, package redesigning is done one element at a time, to preserve the brand loyalty of existing customers.
- marketing support specialty embracing the planning, creation, and production of the entire physical presentation of a product's package. Trained designers specialize in this field, which encompasses the art and science of creating optimal product packages.
Direct mail: creating and developing the complete assemblage of a direct-mail package, including the envelope, letter, brochure, lift letter, premium slip, and reply device.
