Dictionary of Marketing Terms: overprinting
overprinting
- printing over already-printed images without obscuring the underlying image. This technique may be used to highlight elements of copy, to add new copy, or to include some copy in only part of a print run. For example, two menus may be printed for a restaurant: one with prices and one without prices for the convenience of hosts who don't want their guests to be concerned with the cost of the meal. Overprinting is frequently used in catalogs to indicate that a particular item is temporarily unavailable or no longer offered, or to add a special "sale" price.
- placing a lacquer coating over a printed image to enhance the color of the underlying image.
