Dictionary of Marketing Terms: outdoor service
outdoor service
performance of maintenance or repair functions to outdoor advertising structures. Outdoor advertising plant operators are responsible for maintaining the outdoor advertising structures erected for advertisers, as well as making sure surrounding areas are clean and attractive. Some examples of typical maintenance functions or repairsare scraping poster boards, painting the structures that hold posters, checking and changing lights, and repainting boards displayed for a long duration. The national outdoor advertising bureau provides a field service for inspecting structures and maintains service control records for those advertising agencies using their services.
