Definition of outdoor advertising

advertising on signs that are located outdoors in public places. Outdoor advertising, one of the oldest and most enduring forms of advertising, can be broadly identified as any sign that publicly displays advertising or identifies something, such as a sign for a restaurant or other place of business. More specifically, though, the term has come to represent the advertising medium we casually call billboard advertising, which is a large standardized

Outdoor advertising displays are an excellent reminder medium and are most commonly used in an advertising campaign to supplement other media.