Dictionary of Marketing Terms: Opinion Research Corporation International (ORC)
Opinion Research Corporation International (ORC)
public company founded in 1938 with 17 offices throughout the United States as well as additional offices in Asia, Europe, Latin America, Africa, and the United Kingdom, specializing in market research and business information services. The ORC assists clients in monitoring, evaluating, and optimizing their marketing and sales strategies. In addition, the Public Opinion Index for Industry, a report measuringthe opinions and attitudes of the general public and leadership groups on political, social, and economic problems that relate to business, is published by ORC.
