Dictionary of Marketing Terms: one-cent sale
one-cent sale
sales offer where two items are sold together for the price of one of the items and an additional penny. Usually this offer is made to consumers by the manufacturer of the products, through the dealer who sells the merchandise. Typically, a one-cent sale is offered to introduce a new product or to induce new customers to try a product. The reduced price of the merchandise is reflected in the dealer's cost or in the dealer's advertising allowance.
