Dictionary of Marketing Terms: no-op
no-op
outbound telemarketing call initiated by an automatic dialing device that is not picked up by an operator immediately after the call is answered by a live party. Some no-ops are expected when using a predictive dialing system but should be kept at a volume below 5% of the calls answered. A no-op becomes an abandoned call if the called party hangs up before an operator gets on the line.

