Dictionary of Marketing Terms: net rating point (NRP)
net rating point (NRP)
one percent of the cumulative audience for a given broadcast program or commercial. The net rating points are totaled to arrive at a program's rating.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.