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    Definition of National Association of Broadcasters (NAB)

    Dictionary of Marketing Terms: National Association of Broadcasters (NAB)
    National Association of Broadcasters (NAB)

    association headquartered in Washington, D.C., founded in 1922 to foster and promote the development of broadcasting. With a budget of $27,000,000, the Association works to ensure the viability, strength, and success of free, over-the-air broadcasting and serves as an information resource to the industry with a library of approximately 10,000 holdings. It also monitors and reports on events regarding radio and television broadcasting and maintains the Broadcasting Hall of Fame at its headquarters office. Members consist of representatives of radio and television stations and networks, associate members, and producers of broadcast equipment and programs.

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