Dictionary of Marketing Terms: National Advertising Review Board (NARB)
National Advertising Review Board (NARB)
organization founded in 1971 and headquartered in New York City sponsored by the National Advertising Review Council for the purpose of sustaining high standards of truth and accuracy in national advertising. Membership consists of individuals from the general public and the advertising industry. The NARB aims to maintain a self-regulatory mechanism that responds constructively to public complaints about national advertising and which significantly improves advertising performance and credibility.
