Definition of multimedia

1. advertising promotion that utilizes two or more media. In many cases, a primary medium is supported by a secondary medium,such as a radio or television commercial that supports a Sunday newspaper insert.
2. describes computer applications that combine text and highresolution graphics (often animated) with sound, usually using CD-ROM drives and generally requiring a sound card and speakers.

the combination of sound and visual information presented either to inform or to entertain.

advertising promotion that utilizes two or more mediums. In many cases, a primary medium is supported by a secondary medium, such as a radio or television commercial that supports a Sunday newspaper insert. Most advertising campaigns utilize several mediums, including billboards, television, radio, print, and so forth, taking advantage of the unique qualities of each medium and increasing the overall exposure rate of the campaign by reaching different people and also by reaching the same people more than once.