Dictionary of Business Terms: multibuyer
multibuyer
duplicate record on two or more customer lists, indicating that the person has made purchases from each list owner; also called multiple buyer. Multibuyers may be moved to a special promotion list because they have demonstrated an exceptional propensity to buy.
Dictionary of Marketing Terms: multibuyer
multibuyer
duplicate record on two or more customer lists, indicating that the person has made purchases from each list owner; also called multiple buyer. Multibuyers may be moved to a special propensity to buy.
