Dictionary of Marketing Terms: Miller-Tydings Fair Trade Act
Miller-Tydings Fair Trade Act
1937 amendment to the Sherman Act that exempted from antitrust laws any interstate price-fixing agreements concerning trademarked or brand name products; also called fair trade law. The intent of the Miller-Tydings Act was to address concerns about big chains pushing out small retailers through loss leader pricing. The Miller-Tydings Act gave manufacturers control over the prices charged by retailers. The Miller-Tydings Act was repealed in 1975 by the Consumer Goods Pricing Act. Today, the only price protection the manufacturer has is the suggested list price, which can't be legally enforced.
