Dictionary of Business Terms: merchandising
merchandising
- "The planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price." (American Marketing Association)
- promotional sales activities of an advertiser's sales force, retailers, wholesalers, or dealers, including advertising, point-of-purchase displays, guarantee seals, special sales, and in-store promotions.
Dictionary of Marketing Terms: merchandising
merchandising
- "The planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price." (American Marketing Association)
- promotional sales activities of an advertiser's sales force, retailers, wholesalers, or dealers, including advertising, point-ofpurchase displays, guarantee seals, special sales, and in-store promotions, designed to show a product or service in a favorable light so that it will be purchased by the business community and/or the consuming public.
- retail selling effort that is the principal task of in-store sales personnel through the use of promotions designed by a manufacturer, such as unique displays, giveaways, or discount and premium offers. In this case, merchandising is the act of managing and arranging the merchandise on display in a store so as to promote its sale.
