Dictionary of Marketing Terms: Mediamark Research, Inc. (MRI)
Mediamark Research, Inc. (MRI)
market research firm located in New York City that provides multimedia audience research data in the United States. MRI conducts more than 25,000 personal interviews with consumers annually throughout the United States to produce syndicated reports and data for electronic access. Through these interviews, MRI collects and analyzes data on consumer demographics, lifestyle, product and brand usage, and exposure to all forms of advertising media. The data are used by publications, radio, television, Internet, and other media; by some 450 advertising agencies; and by marketers for product launches, line extensions, and brand repositioning.
