Dictionary of Marketing Terms: media option
media option
specific description of the characteristics of an advertisement or commercial excluding the copy and artwork. The media option will detail the size (full page, half page, etc.), color (black-and-white, or four-color), and location (inside front cover, interior, etc.) of a print advertisement, or the length (60, 30, 10 seconds, etc.) and placement (morning drive, prime time, etc.) of a broadcast commercial. Media options are generally listed in a media plan.
