Definition of media flighting

practice of skipping intervals in the presentation of advertising in the media. Advertisers contract with the media to present advertising for a prescribed period of time, skip some time, and then present the advertising again for a prescribed period of time. Media flighting is generally done when advertising budgets are limited as a means of stretching the advertising campaign over a longer time period than would be possible given the limited budget. Suppose an advertising budget will only allow for six weeks of media advertising at posted rates. Advertisers can schedule one or two weeks of advertising at a time, and by skipping a week in between each week or two of advertising, the six-week campaign can be stretched to a nine-week campaign.