Dictionary of Business Terms: marketability study
marketability study
an analysis, for a specific client, of the likely sales of a specific type of product. A market analysis or study is an effort to glean information from the market on prices, quantities, and type of product that is selling. A marketability study presumes a particular product and seeks to determine its market price and rate of sales.
Dictionary of Real Estate Terms: marketability study
marketability study
an analysis, for a specific client, of the likely sales of a specific type of real estate product.
Note: A market analysis or study is an effort to glean information from the market on prices, rents, and type of product that is selling. A marketability study presumes a particular product and seeks to determine its market price and rate of sales.
