Dictionary of Business Terms: manufacturer's representative
manufacturer's representative
a salesman for the company that produces the product.
Dictionary of Marketing Terms: manufacturer's representative
manufacturer's representative
salesperson whose line of merchandise represents a particular manufacturer. Some manufacturers maintain a salaried staff of sales representatives; others (usually smaller companies) offer their lines to independent salespersons, who are remunerated by commission. Thus the manufacturer's representative may be a salaried employee, or an independent broker, working on commission, who represents more than one manufacturer's line of merchandise. In the latter case, the various lines are usually compatible and may be distributed along the same channels or purchased by the same customers.
