Dictionary of Marketing Terms: makegood
makegood
credit given to an advertiser (or advertising agency) by a publication or broadcast medium for an advertisement or commercial spot to make up for an error or unavoidable cancellation on the part of the publication or broadcast medium. The credit is usually in the form of a rerun of the advertisement or commercial.
All makegoods are subject to negotiation between the advertiser (or advertising agency) and the medium.
