Dictionary of Marketing Terms: mailing piece
mailing piece
direct mail promotion typically consisting of at least an outer envelope, order form, letter, and reply envelope, but it may also consist simply of a postcard; also called package.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.