Dictionary of Marketing Terms: mail order
mail order
direct marketing business that utilizes the mail as its primary vehicle for promoting and delivering goods and for communicating with its customers (mail-order buyers). Mail-order firms may also accept telephone orders utilizing an 800-number promotion. Mail order differs from other types of direct marketing in that the buyer and seller do not make any face-to-face contact. catalogs and space advertisements are the most common tools for mail-order selling.
