Dictionary of Marketing Terms: layout paper
layout paper
strong, heavyweight paper with a smooth finish and a degree of transparency that is used in the preparation of an advertising layout; also called tissue overlay. The layout paper is used as an overlay by the artist to trace accepted elements in the advertising copy. As new elements are approved or accepted, the artist retraces them onto new layout paper until eventually the layout is complete. In this way each new element can be changed without disturbing the other elements.

