Definition of label

Advertising:

1. tag on a product package that identifies the contents of the package but also serves as an advertising medium. For example, the label on a food package usually has an appetizing photograph of the product, shows the brand name and/or logo, and has various flags, bursts, or other graphic designs highlighting its benefits-for example, "new great taste," "low in calories," "30c off," "microwave to table," and so forth. A cents-off coupon is sometimes included on labels (for this particular purchase or for future purchases), as are recipes and other suggestions that encourage greater consumption.
2. descriptive term used to classify people according to a type, such as homemaker, single parent, or trendsetter.

Direct mail: small slip of paper, imprinted with a name and address, that is applied to a mailing piece in order to address it to the intended recipient; also called address label; mailing label. A "fancy label" has colored lines underneath each address line and a colored border around the face. On order forms, labels are not as suited to scan entry as are names and addresses printed directly on the envelope, because label placement tends to float, preventing the scan head from reading all the characters correctly. pressure-sensitive labels are usually the most expensive, but the cost varies with the volume ordered. They require little or no equipment to apply and may be peeled off a base sheet by the recipient and applied to a reply form. Cheshire labels are inexpensive and are used most often. heat-activated labels, heat-transfer labels, and gummed labels are no longer used to any great extent.
Merchandising: brand name of a retailer, fashion designer, clothing manufacturer, or recording company, such as the Perry Ellis label or the RCA Records label.