Dictionary of Business Terms: junk mail
junk mail
unsolicited mail often distributed by mass marketers. This mail usually is sent third class mail to reduce mailing cost. Junk mail can be a nuisance in that it creates waste, can be confused with higherpriority mail, and is time-consuming to sort through.
Dictionary of Marketing Terms: junk mail
junk mail
derogatory term used colloquially for promotional mail. The term is most often used by persons who object to receiving unsolicited mail from someone they do not know or do business with. It is not considered an acceptable term in the direct-mail industry. However, one industry speaker, Coleman Hoyt of Reader's Digest, used it quite effectively by saying that junk mail represents all of the undeliverable incorrectly addressed mail that is sent.
