Dictionary of Business Terms: island display
island display
merchandise displayed in the aisle of a store. The merchandise can be displayed either on racks or on a fixture.
Dictionary of Marketing Terms: island display
island display
retail store display separated from all other displays in the store. An island display is a type of point-of-purchase display wherein the merchandise is arranged so as to be accessible from all sides. The display itself is freestanding and is typically located in an open area of the store.
