Dictionary of Marketing Terms: introductory offer
introductory offer
offer, such as a discount or free gift, made to interest consumers in the purchase of a new product, or a product that has been changed or improved, and is being reintroduced.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.