Definition of International Advertising Association

global partnership of advertisers, advertising agencies, the media, and other related services, headquartered in New York City, whose objective is to establish a common platform for building and sustaining the prestige of the advertising profession and to serve as spokespersons against unwarranted attacks or restrictions on advertising. The association responds to requests from members for information on advocacy, regulatory, and constitutional issues affecting the marketing communications industry and maintains a list of recommendations for international advertising standards and practices for the benefit of its membership. Founded in 1938, the International Advertising Association's network includes more than 3600 individual members in 92 countries, which accounts for 99% of the world's advertising expenditures.