Dictionary of Computer and Internet Terms: intercaps
intercaps
capitalized letters in the middle of a word. The word PostScript contains an example. The companies that have coined such trademarks contend that the unusual capitalization is part of the correct spelling.
Not everybody accepts these unusual spellings. At one time there was a company that claimed the only correct spelling of its name was "en•vos." Almost everyone printed it as Envos. The moral of the story is that names need not reproduce trademarks and logos. In fact, a company can be at a real disadvantage if it makes its name too hard to print - journalists may simply ignore it.
