Dictionary of Marketing Terms: initial purchase
initial purchase
first-time purchase of a product or service on the part of a consumer, or the first-time purchase of a media vehicle for advertising on the part of an advertiser.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.