Definition of in-home shopping

purchases made from the buyer's home, via mail, telephone, door-to-door sales, fax, computer, or interactive television. In-home shopping has grown significantly since the advent of direct-response television, interactive television, infomercials, and cable network shopping channels. Product information is delivered to consumers at home via direct-mail promotions, catalogs, print advertisements, broadcast media, and outbound telephone. The primary motivator for in-home shopping is convenience; however, entertainment and impulse are also motivators.