advertising directed at the creation of a specific image for an entity (such as a company, product, or brand), as distinguished from advertising directed at the specific attributes of the entity. The image may be one of sophistication, reliability, elegance, or luxury.
advertising directed at the creation of a specific image for an entity (such as a company, product, or brand), as distinguished from advertising directed at the specific attributes of the entity. The image may be one of sophistication, reliability, elegance, or luxury. For example, an image advertisement for dishes pictured a bride and groom sitting down to a table setting, with a line of copy indicating that the Queen of England had used similar dishes at her wedding dinner.
Image advertising is also frequently used in political campaigns to promote the idea of the candidate as "a person of the people," rather than to point out the candidate's qualifications.
