in broadcast, special promotional activities in programming presented by a station or network in order to attract a large audience and therefore generate higher audience ratings for a particular time period; also called hypo. For example: Traditionally, broadcast rating measurements are made for local stations in February, May, and November (sweeps months). Accordingly, local stations have been known to hype their audiences during these time periods.
in broadcast, special promotional activities in programming presented by a station or network in order to attract a large audience and therefore generate higher audience ratings for a particular time period; also called hypo. For example: Traditionally, broadcast rating measurements are made for local stations in February, May, and November. Accordingly, local stations have been known to hype their audiences during these time periods.
