Dictionary of Marketing Terms: housewife
housewife
archaic term used primarily in broadcast media research to denote any woman over 16 years of age who is head of a household.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.