Dictionary of Marketing Terms: Households Using Television (HUT)
Households Using Television (HUT)
ACNielsen Company term representing the percentage of households in a specific area and in a particular time period that have their television sets turned on as compared to the total number of television households in that area. If, for example, there are 1000 television households in a particular survey area and 500 of those televisions are turned on in a given time period, the HUT level for that area in that time period is 50. The HUT level can be figured as an overall number for the entire United States (a figure used for network programs) or for a local market, as in the case of local programming.
