direct sale made by calling upon prospective customers at their homes with or without an appointment; also called door-to-door.
direct sale made by calling upon prospective customers at their homes with or without an appointment; also called door-to-door. House-to-house selling enables the marketer to gain wide distribution at no risk and little cost. However, this type of marketing is declining as more women join the workforce leaving fewer at home to receive the salesperson.
One of the largest house-to-house marketers was Avon, whose salespeople now make most of their sales at their fulltime workplace, such as offices and factories. Some types of sales in service industries, such as insurance and financial services, are still made house-to-house, but primarily on an appointment basis.
