printing process, also called intaglio, where the matter to be duplicated is etched into the printing surface rather than raised from the surface as in letterpress printing. After etching, the incisions are then inked, and as the paper comes into contact with the printing surface, ink is deposited on it in varying amounts, depending on the depth of the incisions. Gravure (photogravure) printing has a soft, velvety quality with subtle gradations of tonal values that combine to produce a lovely illustrative effect, which can even be done on inexpensive paper. (Its reproduction of type, however, tends to be a bit fuzzy.) Gravure printing was used for the first time in an American newspaper in 1914 by the New York Times for its magazine supplement and is used today predominantly for the magazine sections of all newspapers.
